The Outlet Stores Alicante, a shopping center located in Alicante, Spain, has successfully raised 6,000 «magical smiles» with their latest corporate social responsibility (CSR) initiative, «La Sonrisa Magica» (The Magic Smile). The initiative aimed to support Payasospital, a non-profit organization that helps children cope with their fears, anxiety, and negative emotions in hospitals. The action started on May 12, 2021, in support of the National Day of Hospitalized Children, which takes place every May 13. Initially, the CSR campaign was expected to end on May 31, 2021, but the goal was reached on May 21, 2021, due to its overwhelming success and anonymous user support. The initiative provided a landing page where users could send «magical smiles» online to children at the General Hospital of Alicante. For every virtual smile, The Outlet Stores Alicante pledged to donate €1 to Payasospital.
The initiative managed to raise €6,000 in total, which will be handed over to the non-profit organization soon to support its work. The money will fund visits from Payasospital clowns to pediatric patients at the Hospital Provincial de Alicante. Managed by Savills and owned by a fund managed by UBS Europe SE, The Outlet Stores Alicante is the only outlet shopping center in the province of Alicante, with over 35,000 square meters of space. It houses a variety of outlet stores like Nike, Asics, Adidas, Puma, Guess, Bimba y Lola, Levi’s or El Corte Inglés Outlet, along with restaurants, cinemas, a gym, and a bowling alley, in addition to a Carrefour supermarket.
This is not the first time that The Outlet Stores Alicante has carried out a CSR initiative in support of Payasospital. In the last two years, its project «Funny Rush» managed to raise over 10,000 smiles, resulting in a €10,000 donation to the pediatric patients at the General Hospital of Alicante.
In conclusion, The Outlet Stores Alicante has once again demonstrated its commitment to CSR and its social responsibility to the community. The «La Sonrisa Magica» initiative has effectively supported Payasospital and brought smiles to the faces of many hospitalized children.
