Kinepolis Group has partnered with Outer Ring MMO to become the first chain of cinemas integrated into a video game. Through the partnership, players of Outer Ring will be able to purchase movie tickets, watch trailers and exclusive content, as well as discuss the latest films. Kinepolis, which operates over 110 centers worldwide, will build its own cinema inside the video game. The use of cryptocurrencies or fiat payment gateways within Outer Ring will also allow Kinepolis to sell physical products, tickets and digital products such as collectibles and in-game objects. Kinepolis Group is committed to an innovative concept of cinemas that serves as a reference model for the sector. Besides its cinema operation activities, the group is also active in film distribution, event organization, screen advertising and real estate management.
