Círculo de Comunicación and Instituto Tecnológico Hotelero (ITH) have signed a long-term collaboration agreement. Círculo de Comunicación is a strategic communication consultancy agency for companies and organizations, while ITH is dedicated to promoting the use of new technologies and management systems in the hospitality and tourism industry. The partnership will allow Círculo de Comunicación to become a technology partner of ITH, benefiting from networking activities and access to content and training programs developed by the technological center. In return, ITH will receive a comprehensive communication and dissemination service for the ITH Innovation Summit, the top hotel event promoting innovation and technology in the sector held on 13 and 14 June in Madrid. Maribel Rodrigo, founding partner and director of Círculo de Comunicación, has positively welcomed the agreement, underlining the importance of working together to promote the best practices in the tourism sector. Álvaro Carrillo de Albornoz, director general of ITH, has expressed satisfaction, highlighting the need to disseminate the advances of hotel companies in innovative technologies, efficiency and sustainability.
